22 Best SEO Analytics Tools

Last updated


Daniel Wade


August 30, 2022

The best SEO analytics tools are rather invaluable, as they enable you to formulate, implement, monitor, and tweak your marketing strategy.

However, the tremendous variety in SEO analytics tools can be rather overwhelming, especially for those who are just stepping into the world of search engine optimization (SEO).

Some of the best SEO analytics tools are: Ahrefs; Hubspot Website Grader; Google Search Console; Google Analytics; SEMRush; UpCity Free SEO Report Card; KWFinder; Internet Marketing Ninjas; and Moz Pro.

These tools do not just help you in optimizing your SEO strategy, but also help with competitor research and the identification of new opportunities. Also, webmasters handling more than one website can use these analytics tools to assess the individual performance of each site, instead of having to use spreadsheets to perform manual analysis.

Based on comprehensive research, we have come up with a list of the SEO analytics tools that will help you make the most of your SEO efforts.


Table of contents

Best SEO Analytics Tools:

1) Ahrefs:

Ahrefs is a highly recommended SEO tool, and is bettered only by Google in terms of website crawling. The Site Audit feature offered by Ahrefs is a particularly desirable one for SEO experts. This tool conducts a comprehensive audit of your website, and highlights any areas that can be improved in terms of search engine visibility. From the point-of-view of competitor analysis, Ahrefs can help you identify your rivals’ back-links, which you can then use as a launching pad for your unique brand. In addition, this tool can be used to identify and mend any broken website links and to learn more about the best-performing pages on your website (the kind of information that is attracting visitors to those particular pages).

A number of marketing managers use Ahrefs for the various aspects of SEO, including rank tracking, keyword research, SEO audit, and competitor analysis. By adding competitor websites to your own, you can use this tool to identify any websites that have used your competitors’ links – but not yours – as back-links, thereby presenting new linking opportunities. Such research is made possible by the fact that Ahrefs possesses a huge back-link database.

2) Hubspot Website Grader:

The primary marketing objective is generating qualified leads and traffic through the business website. In order to make that happen, a marketer must be able to identify the SEO areas of a website that have room for improvement –and this is where the Hubspot Website Grader comes into play.

All that you need to do is enter your site’s URL, and you will be able to get a website report card, containing practical insights regarding your company’s SEO efforts. Below are some of the benefits of using the HubSpot Website Grader:

Helps improve website performance:

The website report card gives an overview about your site performance. In addition, you can learn about the performance issues that are hindering your SEO results, and how you can address those issues.

Provides on-demand support:

With the Hubspot Website Grader, users can obtain how-to guidance and education regarding improving their sites.

Helps with mobile optimization:

You will learn the steps that you can take to make your website more mobile-friendly.

Addresses web security:

The tool covers a wide range of best practices related to website security.

Enhancing user experience:

With this tool, you can learn how to customize the website UX to offer the ideal experience to all your website users and visitors.

3) Google Search Console:

Google Search Console is a tool that can be accessed by any website owner at absolutely no cost, and allows you to monitor your website performance on the search engine’s results pages.

Through the Google Search Control, you are in control of the indexing and the way in which your site is represented through this account. Being an SEO-checker, the Search Console helps users understand how Google and its millions of users perceive their websites, and what can be done to improve the website performance in the search results.

The tool is specifically useful for newly-published websites, as owners can use the tool to get their web pages search-indexed.

4) Google Analytics:

This tool offers both a paid and a free version. With the latter, you can manage your site’s SEO – particularly if you combine this tool with the above discussed Google Search Console. By doing so, you will be able to put all your website SEO data in a central location. In addition, the use of queries will help identify areas related to keywords and key phrases that you are looking to rank for.

Below are a few ways that the Google Analytics free version can help you with SEO management and improvement:

Filtering referral traffic:

You can eliminate any traffic that could affect your SEO performance (fake traffic, for example).

Comparing non-organic and organic website traffic:

You can use the tool to determine where your website visitors come from, and then work on optimizing those channels in order to boost traffic.

Determining engagement metrics:

The Site Content Report produced by the tool will allow you to learn about the engagement metrics for all your web pages, along with the conversion, behavior, and acquisition of the landing pages.

Identifying conversion leaders:

The tool can help you identify the channels that produce the highest number of conversions, along with the quantifiable value that they fetch for your company and business.

5) SEMRush:

SEMrush is one of the fan-favorites when it comes to SEO tools, since it not only allows you to assess your current rankings, but also helps you identify ranking opportunities and other changes.

A particularly popular SEMRush feature is the one that allows users to compare their sites to those of their competitors. By comparing domains and keywords, users can better understand their websites’ search data and traffic.

Another popular SEMRush feature is the ‘traffic insights’ feature, which enables users to learn about their leading content pieces, along with the word count, social shares, and related keywords for each piece. Through this tool, you can learn about the areas that are doing well, as well as the areas that need further optimization or tweaking.

By using the On-Page SEO checking tool, you can monitor your website rankings, and even find actionable recommendations about improving site performance.

6) UpCity Free SEO Report:

UpCity offers an SEO report at zero cost, which allows you to see how your website fares against those of your rivals.

By submitting your email ID along with a few data points, you will be able to gain access to a report card that covers the below aspects:

Rank Analysis:

This is a snapshot of your website rankings on Google and other common search engines.

Link Building:

Learn how many websites use your website for back-links.

On-Site Analysis:

This allows you to learn how successfully you were able to use your primary keyword throughout your site.

Website Accessibility:

This feature provides details about your website’s accessibility and loading time.

Trust Metrics:

A summary of how authoritative or trustworthy your site appears to visitors.

Current Indexing:

This feature helps you learn about your site’s indexed pages.

7) KWFinder:

You can use KWFinder to identify long-tail keywords which pose lower competition. SEO experts use this tool for identifying the most desirable keywords, and also to generate analysis reports regarding SERPs and back-links.

KWFinder’s Rank Tracking tool not only helps you know your ranking, but also allows you to track your ranking improvement based on a specific metric.

In addition to that, you will be able to access a number of unique keyword ideas and suggestions that will help you further improve your website ranking.

Not only does the tool offer valuable information for your keywords, but also delivers good suggestions regarding any related terms. Besides, you can learn how these recommended keywords compare to the keywords that you are already using, in aspects such as difficulty, CPC (Cost per Click), and volume.

Hence, you can use these terms to not only target the common, major keywords, but also to focus on the terms that are not as high in the funnel but have a considerably greater conversion probability.

8) Internet Marketing Ninjas:

This SEO-centric company offers a range of free tools that allows users to compare their website to their competitors’, produce meta-tags, optimize the pages for specific keywords, and boost organic website traffic.

Below are some of the free Internet Marketing Ninjas tools that you can benefit from:

Broken-link tool:

Use these tools to pinpoint any broken redirects or links, and utilize the site-crawler to come up with an XML website sitemap.

On-page optimization:

This tool can evaluate the internal links, meta-data, and content present on your web pages.

Image metadata:

Assess every page link (internal, external, or otherwise) on every web page to learn about the aspects that are working well, as well as anything that requires fixing or updating.

Page loading time:

You can use this tool to analyze your website’s loading time, and learn the amount of time that every individual web page component takes to load and display.

9) MozPro:

MozPro is one of the favorite SEO tools for experts, especially since it is always updated in-line with the frequent algorithm changes introduced by Google. The Moz’s chat section, which always produces to-the-point yet insightful responses to every query, is another desirable feature. Whether you want to perform a site crawl or want to obtain keyword recommendations, Moz has you covered. Not only can you know more about your website’s performance, but you can also learn how you can enhance that performance. Also, the MozBar toolbar is a free feature that lets users see their sites’ metrics while simultaneously browsing the pages.

MozPro’s ‘page optimization’ is a feature that offers actionable insights for improving every particular page on the user’s site. For instance, it would tell you to use an alt-tag with the image, or to include the keyword in the title or H1.

You can also compare your website’s optimization and traffic to that of your competitors’ and learn about the search terms or pages where your competitors are doing well. All in all, Moz and its various features take the guessing out of SEO, allowing you to know exactly where you are standing and what you need to do to move forward.

10) Bing Webmaster:

Bing Webmaster is a Microsoft product that offers a range of tools that provide website insights, such as SEO, diagnostic, and reporting tools. The free SEO tools can help you with website analysis, back-link management, and keyword review in order to ensure that the website is optimized for organic traffic and search.

Below are a few other things which you can use the SEO tools for:

Viewing back-link profiles:

An overview of the back-link profile, covering aspects such as anchor links, domains, and referring pages.

Performing keyword research:

Determine the phrases and keywords that the audience is using, as well as the volume related to each phrase and keyword.

Obtaining SEO reports:

Get a comprehensive SEO report that outlines any errors present on the specific web pages or on the site as a whole.

11) Ubersuggest:

Ubersuggest has been developed by the SEO expert Neil Patel, and is a keyword-finder that displays all the top-ranked long-tail and short-tail keywords. This allows you to not only identify the best-performing keywords, but also the specific intent behind each of them. The numerous suggestions produced by this free-of-cost tool enable webmasters to pinpoint the perfect keywords for their sites.

The keyword report produced by Ubersuggest covers the following metrics: CPC, competition, keyword volume, and even seasonal trends.

This tool is excellent for both paid PPC and organic SEO, and can allow you to determine the competition behind a keyword and if that keyword should be targeted or not.

12) Google Trends:

Conventional SEO tools are excellent for performing audits and research for already-existing businesses. However, entrepreneurs wanting to initiate a business venture also want to learn about the most popular ideas, topics, and industries. For such to-be entrepreneurs, Google Trends offers an excellent opportunity to explore any untapped potential, which can then be materialized to generate a tremendous website-keyword landscape.

It is important to remember that Google Trends is not about producing granular data. Rather, it serves as a compass that helps you set your SEO efforts and strategies in the right direction. This means that this software works best when combined with a sturdier one like some of the ones that we have discussed above.

Having said that, below are some of the things that Google Trends can help you with:


True to its name, Google Trends helps users identify trends in particular countries, cities, or regions throughout the world.


You can use the tool to compare contrasts and trends across time periods.

Popular topics:

The tool allows you to learn about the most trending topics, as well as the most desirable long-tail phrases and keywords pertaining to those topics.

13) Answer the Public:

AnswerThePublic is a free SEO tool that helps you find interesting and unique blog topics. You can use this tool to rank higher by developing keywords surrounding specific niches. For instance, owners operating in ‘fitness’, can use AnswerThePublic to come up with topics related to exercise, Crossfit, running, yoga, and of course, fitness.

This tool is excellent for identifying snippet opportunities. Let us assume that you hire freelance content creators; if you are using this tool, you can simply download the list of topics and send it over to your freelancers, and none of you would have to waste time in coming up with topic lists.

Perhaps the best feature related to this tool is that, upon entering a specific keyword, it will return a list of all the questions being asked by web users related to your entered keyword. If you want to come up with helpful content ideas or if you want to prepare an FAQ list, this question list can inform you precisely about what users are looking for at this moment. Hence, you can use this tool to not just produce valuable content, but also produce more effective and comprehensive question lists, which, in turn will reduce the quantity of customer support calls that you have to entertain – proving beneficial for both your employees and your customers.

14) Seolyzer:

A free SEO, log analysis, and site-crawling tool, Seolyzer helps users determine the way that their sites are viewed by Google and other search engines. While browsing a website, Seolyzer makes use of information left by crawling bots, and creates and identifies your website’s SEO KPIs (Key Performance Indicators). In addition, the tool also analyzes page speed, and identifies any error codes.

Below are a few other ways that Seolzyer can be of assistance to you:

Monitoring SEO problems:

You can identify crawl volume, error messages, and any pages with poor response times. This way, you can address these issues before they evolve into major problems and cause serious damage.

Managing KPIs:

Analyze the HTTP codes, crawl volume, page performance, new and active pages, and mobile versus desktop responsiveness.

Comparing web pages:

You can learn the pages that are considered most important by search engines such as Google. These are the pages that the search engines consider crucial to your company’s revenue and profitability.

Segmenting web pages:

Learn about the most crawled web pages on your site.

Measuring SEO impact:

Learn how your SEO efforts are impacting each page on your site.

15) SpyFu:

Even though SpyFu offers a terrific paid version, even the free features offered by the tool have SEO experts raving. You can, for instance, determine how many times a specific keyword gets researched on a monthly basis, as well as that keyword’s ranking difficulty.

In addition, the tool also allows for competitor research, which you can conduct in order to learn about the keywords being used by your competing businesses. Also, you can analyze your website – as well as your competitors – to determine the number of organic keywords, monthly clicks, and the details of the Google Ads campaigns.

By using SpyFu’s feature for SEO research, users can simply enter a competitor’s domain and access crucial information regarding their SEO efforts and strategies. For instance, you can check your competitors’ organic standing, paid keywords, core keywords, and keyword groups. Not only does this tool offer you a lot more research options, but it also ensures that you benefit from this deeper research without having to put in greater efforts. SpyFu organizes all the information in an understandable and presentable manner.

All in all, SpyFu’s attention to detail is certainly its stand-out feature.

16) SEOquake:

This is an extension designed by Google Chrome, and checks the SEO parameters for a specific webpage. The analysis includes SEO audits, reviews of external and internal links, exportation of data files, and real-time comparison of domains and URLs.

Below are some of the other things that SEOquake can be used for:

Performing link analysis:

You can obtain a comprehensive report regarding the performance of all your links, including anchor texts and URLs.

Focusing on important metrics:

You can customize SEOquake’s reports, so that you obtain insights on the metrics and parameters that you feel are truly important for your business.

Sharing the findings with your stakeholders:

By converting the SEO analysis results into a shareable and adjustable report, you can share these results with anyone you want.

17) Woorank:

One of the leaders in the SEO world, Woorank offers both paid and free versions to report and track your business’ marketing data.

By plugging in a competitor’s URL, you can learn about their targeted keywords, and use this knowledge to overlap with your keywords.

Woorank helps you learn about the long-term performance and behavior of keywords, thereby enabling you to optimize your particular keywords for search engines and users.

And, crucially, the tool helps you identify what your website lacks from a content and technical perspective. You can identify security, downtime, and duplicate content issues, and obtain a host of actionable recommendations regarding fixing these issues.

18) Seobility:

Another free SEO-checking tool, Seobility allows you to see how compliant your website is with the modern-day SEO guidelines. All you need to do is enter the website URL, and the tool will perform a comprehensive analysis. Upon completion of the analysis, you will be provided a report that will contain actionable tips regarding improving your website’s optimization.

Not only does Seobility perform a detailed website audit, but it also conducts keyword monitoring, and provides access to more than a 1,000 email alerts and reporting, and subpage audits.

Some of the other benefits of Seobility include:

Identification of technical errors:

By addressing any on-page SEO problems, you can recover any lost traffic, and also minimize the chances of any future dips in traffic.

Accurate SEO score:

Seolinks produces an SEO score based on a number of factors, including link structure, page quality, and meta-information.

Analyzing meta-information:

By analyzing your website’s meta-information, Seobility can highlight any specific issues, such as poor meta-description, meta-titles, or meta-tags; and incorrect or invalid page URLs or domain names.

Opportunities for optimization:

Pinpoint any areas that require improvements with regards to page quality or speed (pertaining to text, responsive design, duplicate content, or even alt attributes).

Recommendations for link structure:

Learn how the structure of your link and page can be enhanced, by obtaining data related to anchor texts, internal links, and headers.

Fixing server errors:

Learn about any server errors for any Javascript or CSS files, HTTP headers, or redirects.

19) Majestic:

Experts claim that Majestic is a leading marketing SEO tool that offers numerous features. One of those features, called Majestic Million, allows users to see how the top one million websites are ranked, and if your website makes the cut. Meanwhile, you can use Site Explorer to obtain a general website overview and the number of current back-links. You can also use Majestic as a keyword tool and find the keywords worth targeting. In addition, the tool also allows you to track your rank and compare your site to your competitors’.

By putting up a bunch of rival websites next to your own, you can compare a range of SEO parameters including the number of external back-links, the number of referring domains, and trust flow. This information is presented in an easy-to-understand manner, which not only helps you understand how you compare to your competitors, but also allows you to understand the lacking in your optimization strategy.

By auditing the competitors’ back-links, you are often able to come across a bunch of straightforward opportunities that you might have missed otherwise.

20) Check My Links:

Another extension by Google Chrome, Check My Links can be used to make sure that both your external and internal links are in working order. For example, searching a particular term or word on Wikipedia will enable Check My Links to let you know the total number of links on that particular Wikipedia page, as well as the number of broken links.

Hence, using this tool allows you to identify any damaged links, and fix them immediately. Check My Links is an excellent tool for web designers, content editors, and website developers.

Here is a bit more on Check My Links’ features and abilities:

Identifying broken links:

You can analyze every link on every webpage to make sure that there are no invalid links.

Auto-highlight problems:

The tool will use red to highlight all broken links, while the normally-functioning links will be highlighted in green. This allows you to make a clear distinction between the two types of links.

Exporting damaged links for detailed analysis:

You can copy all the broken links on the clipboard, through a single click.


Through this SEO browser, you can use various limited formats to assess your webpage. This allows you to analyze the content and UX of a particular page, and even gain SEO-related insights. After inputting the website URL, you will be able to see an HTML-honed output that will allow you to understand a number of SEO-related aspects, including optimized keywords and the structure of your page.

Below are a few examples of what BROWSEO can help you with:

Seeing how many pages are on a particular webpage:

This will allow you to find the perfect copy length and word count for each webpage.

Getting to know how many external and internal links are present on the page:

This number helps you check if your current linking strategy for each page is producing the desired results or not.

Viewing the meta-information:

You can use BROWSEO to review the meta-descriptions, alt-text, and title-tags.

22) Siteliner

This SEO checker allows you to see if your website contains any duplicate content (that is, any content that is identical to that on other websites). Such content is penalized by Google, which is why you want to steer clear of it. Through Siteliner, you can scour your entire site and identify not just duplicate content, but also any broken links. In addition, you can learn about your average page speed and size, the internal link count for each page, and a lot more.

Siteliner is an excellent tool for new sites, as it allows you to identify and address any potential problems that might be affecting value and quality. Although Siteliner has a paid version, you can perform all of the above functions using the free one.

Perhaps the best Siteliner feature is the table of duplicate content, which easily and simply lays out match pages, words, and percentages, as well as the specific URLs with which your content duplicates. Also, since the tool is capable of ignoring pages without index tags, you can be pretty sure that any pages showing a high duplication level must be addressed. Once you make amends and replace the matching content with unique and valuable material, you can see a considerable improvement in rankings and, consequently, in conversions and sessions.

22 Best SEO Analytics Tools


Daniel Wade

Daniel Wade

After working for multiple digital advertising agencies and managing hundreds of client accounts, spending millions of dollars via Google Ads, Facebook Ads, Native Ads and Direct Media Buying, I took things out on my own and started SparrowBoost. Now, my tight-knit team and I continue to get smarter and more efficient at running our own campaigns and we share our knowledge with you.

Learn more about SparrowBoost