4 Ways To Find Success With PPC For Your Business
February 24, 2021
4 proven ways to successfully launch a PPC marketing campaign for your business
Pay per click (PPC) marketing is an advertising strategy in which businesses can display ads based on potential customers’ search queries. Thanks to its effectiveness, PPC is an extremely popular model, especially on Google Ads and Facebook Ads.
Although an advertiser only pays when a potential customer clicks the ad, some keywords can be expensive. The good news is that high PPC costs imply your competitors are heavily investing on those keywords and witnessing great results.
But if you’re just getting started, here are four tips to get on board safely and effectively.
1. Have clear and measurable goals
While Google Ads are designed to make it easy for you to monitor nearly everything about your PPC campaign, it’s wise to set your own specific goals. This way, you can improve your website and optimize your campaign accordingly.
2. Target the right customers
Identifying keywords is just the tip of the iceberg. It is crucial to have a strategy that makes highly specific targeting a breeze to implement. As such, examine whether your strategy allows for additional targeting such as:
• Location: Target by city, ZIP, state and more.
• Demographics: Target by income, gender and more.
• Schedule: Time to show ads, like during business hours, day or night.
3. Start with and commit to a decent budget
In Google Ads, you’re in charge of your budget and bids. Therefore, it’s prudent to start with a decent budget for your industry's CPC, and scale when you notice positive results. Ultimately advertising is all about data, and in the beginning phases you can look at your ad spend as buying the data you need.
It is also advisable to perform tests frequently. For instance, test the effectiveness of your location targeting, ad copy, landing pages and more after a few weeks or days.
4. Hire a PPC expert
Since a lot of time and money are on the line, it can be wise to hire a PPC expert for your business. When doing so, choose a company with a proven track record and committed to their clients.
You can learn more about such companies by checking their reviews on trusted sites such as Yelp, UpWork, and more. Experienced ad companies tend to avoid costly mistakes.
Want to learn more? Contact SparrowBoost to speak with one of our PPC experts.
About THE AUTHOR
After working for multiple digital advertising agencies and managing hundreds of client accounts, spending millions of dollars via Google Ads, Facebook Ads, Native Ads and Direct Media Buying, I took things out on my own and started SparrowBoost. Now, my tight-knit team and I continue to get smarter and more efficient at running our own campaigns and we share our knowledge with you.Learn more about SparrowBoost