Best SEO Audit Tools

Last updated


Daniel Wade


February 12, 2024

Key Takeaways

  • SEO audit tools are vital for enhancing website performance and content quality.
  • The selection of tools should focus on those providing comprehensive analysis.
  • Implementing audits effectively integrates with broader marketing strategies.

This article may contain affiliate links where we earn a commission from qualifying purchases.

In today’s hyper-connected world, SEO audit tools ensure that your website is performing at its best. Here are the best SEO audit tools.

The best SEO audit tools are Ahrefs, SEMrush, Google Search Console, BuzzStream, HubSpot’s Website Grader, Woorank, and Seomater. They also include MySiteAuditor, Serpstat, Moz Pro, Lumar, Majestic, Sitebulb, GTmetrix, and Found’s SEO Audit Tool, among others.

As an expert, I understand the critical role SEO audit tools play in optimizing websites for search engines. My hands-on experience in working with a wide range of SEO audit tools, coupled with a deep knowledge of the ever-evolving SEO landscape. My expertise allows you to make well-informed decisions when selecting the most effective SEO audit tools to boost your online performance and stay ahead in the competitive digital landscape.


Table of contents

Best SEO Audit Tools

In today's digital age, where online visibility can make or break a business, search engine optimization (SEO) is crucial.

Ensuring your website is optimized for search engines is a multifaceted task, and one of the essential aspects is conducting regular audits.

SEO audit tools are indispensable companions of digital marketers and website owners, providing valuable insights into a website's performance, identifying areas for improvement, and helping boost rankings on search engine results pages (SERPs).

Choosing the best SEO audit tools for your needs requires careful consideration of various factors to ensure you select a tool that aligns with your goals and objectives.

Here's a guide on how to choose the best SEO audit tools:

  • Define Your Goals: Start by clearly defining your SEO goals and objectives. Determine what aspects of your website's SEO performance you want to improve, whether it's keyword optimization, on-page SEO, technical SEO, or backlink analysis.
  • Identify Features: Consider the features offered by different SEO audit tools and prioritize those that align with your goals. Look for tools that offer comprehensive site auditing, keyword research, rank tracking, competitor analysis, and backlink analysis capabilities.
  • Assess Ease of Use: Choose SEO audit tools that are user-friendly and intuitive to navigate. The tool should provide clear instructions and insights to help you understand the data and make informed decisions about your SEO strategy.
  • Consider Pricing: Evaluate the pricing plans offered by different SEO audit tools and choose one that fits within your budget. Consider whether the tool offers a free trial or a money-back guarantee to test its features before committing to a subscription.
  • Check Data Accuracy: Ensure that the SEO audit tool provides accurate and up-to-date data to make informed decisions about your SEO strategy. Look for tools that use reliable sources and algorithms to analyze website performance and provide actionable insights.

Now, let’s explore the best SEO audit tools available in the market, each offering a unique set of features to help you analyze and enhance your website's SEO health.

1. Ahrefs

Ahrefs is a widely respected SEO tool trusted by both veterans and newcomers in the field. It offers a range of powerful features, including site audit capabilities, backlink analyses, and content quality checks.

With Ahrefs, users can gain insights into their website's SEO performance and identify areas for improvement to enhance their search engine rankings.


  • Lite: $99/month
  • Standard: $179/month
  • Advanced: $399/month

2. SEMrush

SEMrush is like the Swiss Army knife of SEO tools. One of its standout capabilities is its prowess in keyword research, which is crucial for optimizing website content and improving search engine rankings.

With SEMrush, users can access extensive databases of keywords, analyze their search volume, competitiveness, and trends, and identify valuable keyword opportunities to target.


  • Pro: $119.95/month
  • Guru: $229.95/month
  • Business: $449.95/month

3. Google Search Console

Google Search Console is a valuable tool offered by Google itself, providing website owners with invaluable insights into their site's search performance.

It's free to use and deeply integrated with Google Analytics, allowing users to access data on their site's SERP standings, search queries, click-through rates, and more.


  • Free

4. BuzzStream

BuzzStream is a versatile tool for link-building and influencer outreach. It helps you manage your outreach campaigns and build relationships with influencers in your niche.

You can track your email outreach, manage link-building projects, and measure the success of your campaigns.

BuzzStream simplifies the process of nurturing relationships that can lead to natural backlinks, enhancing your website's authority.


  • Basic: $24/month
  • Advanced: $99/month
  • Pro: $299/month

5. HubSpot’s Website Grader

HubSpot’s Website Grader offers a quick snapshot of your website's performance, covering various aspects from page speed to SEO optimization.

It provides users with valuable insights into areas for improvement, allowing them to identify opportunities to enhance their website's search engine rankings and user experience.


  • Free

6. Woorank

Woorank is an all-in-one SEO analysis tool that conducts a comprehensive website audit. It covers various aspects of SEO, including on-page optimization, technical SEO, and backlink analysis.

Woorank provides detailed reports with actionable recommendations for improving your website's SEO performance.

Its white-label reporting feature is ideal for agencies and professionals who want to deliver branded reports to clients.


  • Pro: $79.99/month
  • Premium: $199.99/month
  • Enterprise: Custom

7. Seomator

Seomator specializes in providing detailed SEO audits with comprehensive reports. It checks on-page SEO factors, technical issues, and backlink profiles.

Seomator's reports offer actionable insights into site performance, making it easier to identify areas for improvement. It's a valuable tool for optimizing your website for search engines.


  • Lite: $5/audit
  • Standard: $19/month
  • Business: $49/month

8. MySiteAuditor

MySiteAuditor is a lead generation tool that focuses on generating leads through embedded website audits.

It's particularly useful for agencies and web professionals looking to attract potential clients by offering quick and actionable SEO audits.

MySiteAuditor's reports are user-friendly and customizable to match your branding, making them a powerful sales and marketing tool.


  • Small Business: $39/month
  • Professional: $79/month
  • Agency: $179/month

9. Serpstat

Serpstat is a comprehensive SEO platform that covers a wide range of SEO tasks. It includes keyword research, site audits, rank tracking, and competitor analysis.

Serpstat provides valuable insights into your site's performance and helps you stay competitive in your industry. It caters to all levels of SEO professionals, from beginners to experts.


  • Lite: $69/month
  • Standard: $149/month
  • Advanced: $299/month
  • Enterprise: $499/month

10. Moz Pro

Moz Pro is indeed a powerful tool for anyone serious about optimizing their website's SEO performance. Its comprehensive suite of features offers valuable insights and actionable data to help users track and improve their site's search engine visibility.

One of the key benefits of Moz Pro is its ability to provide detailed analytics and reports, allowing users to monitor their site's performance over time and identify areas for improvement.

Moz Pro offers a wealth of data to help users make informed decisions and optimize their websites for better search engine rankings.


  • Standard: $99/month
  • Medium: $179/month
  • Large: $299/month
  • Premium: $599/month

11. Lumar

Lumar is an excellent choice for those who want to dive deep into technical SEO. It offers thorough site audits, content quality assessments, and insights into user experience.

Lumar's focus on technical aspects of SEO is valuable for webmasters and SEO experts aiming for precise site optimizations.

In addition to its focus on technical SEO, Lumar also provides valuable insights into user experience (UX), recognizing the importance of user-centric design and functionality in driving website performance.


  • Starter: $49/month
  • Plus: $149/month
  • Pro: $349/month

12. Majestic

Majestic is renowned for backlink analysis and mapping out your site's backlink profile. It provides data on trust flow, citation flow, and other metrics to gauge the authority and trustworthiness of your site.

Majestic's insights help you understand your backlink landscape and make informed decisions to improve your SEO.


  • Lite: $49.99/month
  • Pro: $99.99/month
  • API: $399.99/month

13. Sitebulb

Sitebulb goes beyond traditional crawling by providing insights into intricate aspects of your website's performance.

It uncovers issues not apparent through standard SEO audits, allowing you to address them for better SEO results.

Sitebulb's detailed reports empower webmasters and SEO professionals to make data-driven improvements, making it a valuable tool for optimizing websites.


  • Standard: $13/month
  • Pro: $26/month
  • Advanced: $39/month

14. GTmetrix

GTmetrix offers more than just basic page speed analysis; it provides a comprehensive understanding of performance metrics and user experience factors that contribute to your site's overall SEO score.

GTmetrix helps users identify areas for improvement and implement strategies to enhance their site's SEO performance effectively.


  • Basic: Free
  • Solo: $10.67/month
  • Starter: $21.95/month
  • Growth: $54.95/month

15. Found's SEO Audit Tool

Found's SEO Audit Tool is a valuable resource for conducting quick checks on duplicate content and overall SEO performance.

Available for free, this tool provides users with a comprehensive report detailing potential issues and areas for improvement.

It offers actionable insights and recommendations to help you boost your site's search engine rankings and improve overall visibility.


  • Free

16. Site Analyzer

Site Analyzer offers a comprehensive rundown of your website's performance, covering everything from content and design to technical SEO metrics.

With a range of pricing plans catering to different needs, Site Analyzer provides the tools and insights necessary to stay on top of your SEO game and drive meaningful results.

It equips you with the resources needed to enhance your website's SEO performance.


  • Basic: $29/month
  • Pro: $49/month
  • Agency: $89/month

17. Whatagraph

Whatagraph transforms data into visually engaging reports, making it an ideal tool for demystifying complex SEO and performance metrics.

With flexible pricing plans suitable for businesses of all sizes, Whatagraph offers the tools and features necessary to gain a deeper understanding of your website's performance and identify opportunities for improvement.

It helps users track key SEO metrics, monitor campaign performance, and communicate results effectively to stakeholders, driving success in their SEO endeavors.


  • Professional: $119/month
  • Premium: $239/month
  • Custom: Contact for pricing

18. SEO Site Checkup

SEO Site Checkup is another powerful tool that conducts a quick yet comprehensive audit of your website to identify potential issues that could impact your search engine rankings.

With its range of pricing plans, including a free basic option and premium options at different price points, SEO Site Checkup caters to users with varying needs and budgets.

It provides the tools and resources you need to optimize your website effectively.


  • Basic: Free
  • Professional: $24.95/month
  • Premium: $39.95/month

19. Mangools

Mangools offers a suite of SEO tools designed to simplify keyword research, rank tracking, and backlink analysis. With tools like KWFinder, SERPChecker, SERPWatcher, and LinkMiner,

Mangools provides comprehensive solutions for users looking to improve their website's search engine rankings and visibility.


  • Basic plan: $29.90/month
  • Premium plan: $39.90/month
  • Agency plan: $79.90/month

20. Raven Tools

Raven Tools is an all-in-one SEO platform that offers features such as site auditing, keyword research, backlink analysis, and rank tracking.

It provides valuable insights to help users improve their website's search engine rankings and performance.


  • Start plan: $49/month
  • Grow plan: $109/month
  • Thrive plan: $249/month

21. is a keyword research tool that helps users discover long-tail keywords and related search terms. It offers features such as keyword suggestions, search volume data, and competitor analysis.


  • Pro plan: $79/month
  • Agency plan: $159/month

Integrating SEO Audit Tools with Marketing Platforms

In the ever-evolving realm of digital marketing, the synergy between various tools and platforms is paramount.

One of the crucial integrations for marketers seeking to optimize their online presence is the combination of SEO audit tools with marketing platforms.

This integration bridges the gap between website analysis and actionable insights, allowing marketers to fine-tune their strategies for better search engine visibility and improved overall performance.

Below, let's take a look at some of the major SEO tools and the integrative features they offer:

Integration Features Platforms Supported
Direct import of SEO audit reports
Automated alerts for SEO issues
BuzzStream, SEMrush, Google Search Console, Ahrefs, HubSpot's Website Grader, Woorank, Seomater, MySiteAuditor, Serpstat, Moz Pro, Lumar, Majestic, and Sitebulb
Syncing of keyword data
Custom dashboards for combined metrics
BuzzStream, SEMrush, Ahrefs, Moz Pro, Lumar, and Found's SEO Audit Tool
Real-time SEO insights
Marketing campaign adjustments based on analytics
BuzzStream, SEMrush, HubSpot's Website Grader, and Moz Pro

Remember, these integrations help you see the bigger marketing picture. By combining SEO tools with other digital marketing platforms, you're not just working smarter; you're giving your strategies an ironclad foundation.

Frequently Asked Questions

Here are the FAQs on the best SEO tools.

Are SEO audit tools suitable for all types of websites?

Absolutely! SEO audit tools are versatile and can be used to analyze all kinds of websites, whether small local business pages, personal blogs, or large e-commerce platforms.

Can SEO audit tools help with keyword research and tracking rankings?

Yes, they can. SEO audit tools are not just for finding technical issues. Many of them come with integrated features that support keyword research and allow you to track your rankings for specific keywords.

How frequently should I conduct SEO audits for my website?

SEO is not a one-and-done deal; it's an ongoing process. Conducting an SEO audit quarterly is a good rule of thumb for most sites to stay on top of the ever-evolving search landscape.

Best SEO Audit Tools


Daniel Wade

Daniel Wade

After working for multiple digital advertising agencies and managing hundreds of client accounts and spending millions of dollars via Google Ads, Facebook Ads, Native Ads and Direct Media Buying, I took things out on my own and started SparrowBoost. Now, my tight-knit team and I continue to get smarter and more efficient at running our own campaigns and we share our knowledge with you.

Learn more about SparrowBoost