Best SEO Keywords For Real Estate Agents

Last updated


Daniel Wade


August 30, 2022

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Are you looking for the best SEO keywords for real estate agents? If so, you’ve come to the right place. We’ve compiled a list of 85 SEO keywords for realtors.

The best SEO keywords for real estate agents will make it easier for potential clients to find you, thus driving more traffic to your website and generating more leads. Also, these keywords will help to boost your website’s search engine rankings, thus giving you an edge over the competition.

In this article, we will walk you through a list of the best SEO keywords for real estate agents. We will take a closer look at the best SEO keywords for home sellers, home buyers, and foreclosures. We will also explore some generic SEO keywords for real estate agents. Also, we will walk you through some proven methods of finding the best SEO keywords for real estate agents as well as how to use those keywords.

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Table of contents

The Best SEO Keywords for Real Estate Agents

Without a doubt, any real estate SEO campaign that you run for your agency will depend on choosing the right target keywords. Regardless of how well-executed it is, its success will depend on the target keywords.

If you choose the right SEO keywords for real estate agents, you will get more organic traffic from search engines like Google. On the other hand, if you fail to select the right keywords, your SEO campaign will be a massive failure, meaning you will have wasted your resources.

But, with thousands of SEO keywords for real estate agents out there, choosing the best ones for your campaign can prove to be an overwhelming, laborious and time-consuming process. Fortunately, we’ve done the heavy lifting for you. We’ve scoured the internet and compiled a list of the best 85 SEO keywords for real estate agents. With that said, let’s jump straight in.

The Best SEO Keywords to Target Home Buyers

When it’s time to purchase property, most homebuyers opt to work with a real estate agent, to help them with the process. And, Google is usually their first stop when it comes to finding a realtor. Therefore, if you create articles or other types of content and optimize them with the right SEO keywords to target homebuyers, you will end up with hundreds of leads. Some of the best keywords that you can include in your SEO campaigns to target homebuyers include:

  • Houses for sale
  • Condos for sale
  • Buying a home
  • Houses for sale near me
  • Townhouses for sale
  • Condos for sale near me
  • How to buy a foreclosed property
  • Buying a foreclosed home near me
  • The home buying process
  • Steps to buying a home
  • Buy a tiny house
  • New houses for sale
  • Townhouses for sale near me
  • Home buying tips for first-time buyers
  • Buying homes for cash
  • How to buy a home with no down payment
  • Buying a house with no down money
  • Closing costs for home buyers
  • Home buying checklist
  • Best time to buy a home near me
  • New listings houses for sale near me
  • Rural property for sale
  • Beachfront home for sale
  • High rise apartments for sale
  • Houses with swimming pools for sale
  • Homes for sale near me
  • Waterfront property for sale
  • Buying foreclosed homes
  • Renting versus buying a house
  • How to purchase a foreclosed property
  • Zillow homes for sale
  • Affordable homes for sale
  • New construction properties for sale
  • Historic properties for sale

SEO Keywords to Target Real Estate Sellers

Selling a house is a complex process, which involves lots of moving parts. Due to such reasons, most people prefer working with a realtor to help them find the right buyer, as opposed to handling the entire process by themselves. And as you may expect, most of them will turn to Google, to search for a listing agent.

So, if you work as a listing agent, you need to make it easier for such prospecting sellers to find you. And you can do so by using the right SEO keywords for real estate agents that target sellers. In this section, we’ve compiled a list of some of the best keywords, which you can incorporate into your website or real estate blog:

  • Selling your home
  • Ways to sell your property
  • Cost of selling your home through a realtor
  • Home selling tips and strategies
  • How to stage a home for sale
  • How much will my home fetch?
  • When is the best time to sell a home
  • What are the closing costs when selling a home
  • Which improvements can increase the value of a home
  • Pricing your home tips and strategies
  • Do you need a realtor to sell a home
  • The fastest way to sell a home
  • Selling your home for the best price
  • Is it free to list a home for sale on Zillow
  • Home prices in my area
  • The easiest way to sell a home
  • Preparing your home for sale
  • Marketing your house
  • Capital gains tax when selling a house
  • Can you sell a home without a real estate agent
  • How long does a house stay on the market after being listed for sale
  • Can you buy back your home after foreclosure

Foreclosure and Short Sales Keywords

Prospective homeowners looking to purchase foreclosed homes or those homeowners who want to sell their properties via short sale would want some more information about such a process. And this is where you come in.

By creating articles and blog posts related to these topics, your blog or website will show up, whenever someone keys in keywords related to short sales and foreclosures. And if your content is informative, it’s highly likely they will hire you to guide them through the process.

Hence, when creating your articles, it’s important to incorporate the right keywords for this target audience. Some of the best SEO keywords for foreclosures and short sales include:

  • Short sale
  • Foreclosure homes for sale near me
  • What is a short sale
  • Foreclosure listings near me
  • Short sale process
  • Free foreclosure listings
  • Foreclosure versus short sale
  • Short sale homes
  • How to buy a foreclosed home
  • How to sell a home pre-foreclosure
  • Are there risks to buying a foreclosed home
  • How can you sell a house while it’s still in foreclosure
  • How to avoid foreclosure and sell a house fast
  • How long does the short sale process for approval
  • Bank foreclosure listings
  • Buying a foreclosure

Generic Real Estate SEO Keywords

Apart from specifically targeting real estate buyers, real estate sellers and foreclosures, using SEO keywords for real estate agents, you should also consider optimizing your content with generic real estate keywords. These generic SEO keywords for real estate can help to boost your online visibility. They include:

  • Best real estate agent in my city
  • Real estate agent
  • How much do realtors charge
  • Commercial real estate agent
  • Find a real estate agent
  • How to choose the right real estate agent
  • How to find a reliable realtor
  • Find a realtor fast
  • How to hire a real estate agent
  • Top real estate agents
  • What is the work of real estate agents
  • Can you sell a property without a real estate agent
  • Affordable real estate agents

How to Find SEO Keywords for Real Estate Agents

As you can see, you have plenty of options to choose from when it comes to the best keywords for real estate agents. But, our list doesn’t include all the SEO keywords for real estate agents. If you would like to expand on our list, here are a couple of methods that you can use.

Use Google Trends

Google Trends is one of the best tools when it comes to finding SEO keywords for real estate. As its name suggests, this tool is designed to help you uncover topics that are trending on this search engine. And, you can also use it to find trending topics in the real estate realm.

To use this tool, you simply need to head there and type in a phrase or word. From there, Google Trends will display a graph, showing where its trend is highest. You can also use the available filters to filter your results more. Also, you will see some topics or queries related to the word or phrase you’ve entered.

Leverage Google’s Autocomplete Feature

Google has yet another great tool that you can use to find SEO keywords for real estate agents. And this handy tool is the autocomplete feature. Whenever you begin typing on your Google browser, it will start displaying a list of options, which can help you to complete your search.

This feature can come in handy, especially when it comes to finding long-tail real estate keywords. For example, your target audience may be searching for townhouses for sale in a particular area. Once they start typing on Google, it will autocomplete the rest of the details, making it easy for the person to find what they are looking for. And, you can also take advantage of this tool to find long-tail keywords, which will direct Google users to your real estate website.  

Check the Related Searches Section

If you’ve used Google to conduct a search, you may have probably noticed a certain section known as ‘searches related to’ below the searches. This section also provides extra keyword search terms and phrases. These words and phrases will give you ideas of some other keywords that you can add to your research.

Use Google Keyword Planner

Google Keyword Planner is yet another powerful tool that you can use to find the right SEO keywords for realtors, to drive organic traffic to your real estate website. You can use this tool to generate new keyword ideas as well as topics for your real estate blog.

To use this tool, you will first need to set up a Google Ads account. Once you’ve created a Google Ads account, it will prompt you to create a campaign. And since you are not here to launch Google Ads, you can simply click the button that says create an account without a campaign.

From there, you will be asked to provide your business details such as location, currency, and time zone. Once you submit that information, your Google Ads account will be live. And once it’s set up, you will have access to Google Keyword Planner, which you can use to discover new keywords and get keyword search volumes.

How to Use SEO Keywords for Real Estate Agents

By now, you have already compiled a list of the best SEO keywords for real estate agents, which you intend to use. So, how can you use these keywords to boost your online visibility?

Well, you simply need to spread these keywords across the various blog posts that you will be creating and sharing on your website. The keywords you will use on every post will depend on the type of content you are sharing.

For instance, if you are creating a blog post that is targeting home sellers, then you should choose from the list of the best SEO keywords to target home sellers. On the other hand, you are creating a blog post where property buyers are your target audience, then you should make sure you include those relevant keywords.

It’s highly advisable to go for localized keywords first. For example, if you are creating a blog post on the home buying process in Atlanta, Georgia. Then you should prioritize local keywords like ‘homes for sale in Atlanta, Georgia’ or ‘Atlanta homes for sale’, just to name a few. Using localized keywords will help your website to rank higher, compared to generic keywords.

And as Google is crawling your blog and the contents of your blog posts, it will recognize the phrases and words you’ve used are also similar to those your target audience is using. And with the right optimization, your website will start appearing higher than those of your competitors.

Wrapping It Up

There you have it, a list of the 85 best SEO keywords for real estate agents. By incorporating these keywords into your articles and blog posts, your website will rank higher on search engines, leading to more traffic to your site. And, this translates to more leads for your real estate business.

Best SEO Keywords For Real Estate Agents


Daniel Wade

Daniel Wade

After working for multiple digital advertising agencies and managing hundreds of client accounts and spending millions of dollars via Google Ads, Facebook Ads, Native Ads and Direct Media Buying, I took things out on my own and started SparrowBoost. Now, my tight-knit team and I continue to get smarter and more efficient at running our own campaigns and we share our knowledge with you.

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