Convertbox Vs ConvertFlow

Last updated


Daniel Wade


November 8, 2023

Key Takeaways

  • ConvertBox focuses on intuitive use, while ConvertFlow excels in customization.
  • ConvertFlow’s integrations outpace ConvertBox’s streamlined features.
  • ConvertBox is more budget-friendly, while ConvertFlow targets larger enterprises.
  • Both tools offer A/B testing, but ConvertFlow allows for more complex testing scenarios.

This article may contain affiliate links where we earn a commission from qualifying purchases.

ConvertBox and ConvertFlow are two of the most popular CRO tools. But which is the right tool for enhancing your site's conversions?

ConvertBox is user-friendly and cost-effective for small businesses, focusing on easy targeting. ConvertFlow offers detailed customization and integration for larger enterprises, excelling in complex customer journey mapping. Both tools support A/B testing.

As a seasoned digital marketing strategist with an extensive background in conversion optimization tools, my expertise lies in analyzing and employing platforms like ConvertBox and ConvertFlow to bolster online conversion rates. I have a proven track record of leveraging these tools to significantly improve user engagement and conversion metrics, making me a reliable source for an in-depth comparative analysis. As such, I’ll impart knowledge that is theoretical and rich with practical application, helping you make an informed decision that could transform your digital marketing outcomes.


Table of contents


Regardless of how many leads you generate, if those leads are not turning into customers, then your lead-generation efforts are going to waste. Hence, you will need to find a means of increasing or optimizing your conversions to ensure you get a return on investment from your lead generation efforts for effective business growth.

Fortunately, there are several tools available that you can use to optimize your conversion rate. We’ll take a closer look at two such tools: ConvertBox and ConvertFlow.

ConvertBox Review

ConvertBox is a conversion rate optimization (CRO) tool designed to boost your lead generation campaigns. Its main purpose is to boost conversions from your site visitors.

What makes ConvertBox highly effective is that it creates a tailored opt-in experience for website visitors, using powerful opt-in forms and intuitive on-site messages.

It makes it extremely hard for target visitors to leave your site without converting. So, if you’ve been finding it hard to convince and encourage visitors who land on your site to convert, then ConvertBox may be just what you need.


This lead-generation software is packed with a wide range of great features, all working towards one main goal – to increase conversions and website sales. Let’s take a closer look at some of this tool’s features.

Intelligent Targeting

Targeting visitors randomly is like shooting arrows in the dark. There’s no guarantee that you will hit the target. This is also the case with using the same approach on your website.

If you target any visitor that lands on your site, it will be extremely hard to achieve your goal of generating leads and converting them into customers. So, to increase your conversion rate, you need to target the right visitor and do it at the right time.

And this is where ConvertBox’s intelligent targeting comes in. This feature allows you to target the right visitor using tailored messages. These messages are customized based on the data gathered from your site, email services providers, referring sites, or CRM.

With this feature, you can address more visitors who land on your site using their names, organization, or any other data. With this personalization, your conversion rate will be higher compared to using generic messages.

Lead Capture Forms

ConvertBox is the best pop-up software that comes with lead capture forms. With these lead capture forms, you can easily capture visitor data with the help of custom field forms. You can then integrate the data you’ve collected into your email service provider or CRM using the platform’s robust form automation.

The lead capture forms also come with other great features like sales, special promo codes, and special promo codes – all with timeframes, which you can implement on your site.

Countdown Timers

Whenever you are launching an offer, it’s always advisable to create a sense of urgency. By using this approach, you will trigger a fear of missing out or FOMO for the visitor.

And with ConvertBox’s countdown timers, you can easily create a sense of urgency when setting up an offer on your website. By creating a sense of urgency, the website visitor will likely take you up on your offer.


Another handy feature that you will get from ConvertBox is tracking. With this feature, you can monitor and track the behavior of all the visitors and the existing traffic.

From there, the in-built analytics feature will provide you with key visitor information such as interactions, views, and leads, just to name a few. You can also use this data to evaluate the areas of your website that generate more leads and those that are underperforming.

Segmentation Funnels

ConvertBox also gives you several options when it comes to segmenting your target audience. With this segmentation, you will be in a better position to send personalized messages and offers to the relevant audience.

For instance, you can segment your audience based on their interest and goals, among other options. You also have the option of setting up multi-step funnels, which will save you a considerable amount of time.

A/B Testing

After launching a campaign, you may want to optimize it to ensure it delivers the best results. Luckily, ConvertBox has an A/B testing feature, which you can use to test various aspects of your campaign to see what is working. You can then use this data to optimize your lead-gathering forms for maximum conversions.

Exit Intent Technology

It uses exit intent pop-ups to present a message or offer to users who are about to leave your website in an attempt to retain them or capture their information before they go. It's a common technique used to improve conversion rates by engaging visitors with a targeted message.


ConvertBox integrates with almost all the major digital marketing tools. It’s compatible with the following:

  • Zapier
  • ThriveCart
  • MailChimp
  • Aweber
  • GetResponse
  • Instapage
  • Shopify
  • Active Campaign
  • Mailer Lite
  • Ontraport
  • Convert Kit
  • Unbounce
  • Infusion Soft
  • Drip
  • Klaviyo

Convertbox Pricing

A ConvertBox account comes with two pricing packages. These are the Standard plan and the Pro plan.

The Standard plan costs $495, while the Pro plan costs $590. Both plans are one-time payments. Therefore, by making this payment, you will have access to the platform for life as long as it’s available.

Standard Plan Features

  • Lifetime access
  • 250,000 monthly views
  • Up to 10 websites are allowed
  • Dynamic text replacement
  • Lifetime customer support
  • Key data reporting, analytics, and insights

Pro Plan Features

  • All features included in the Standard plan
  • Up to 50 websites allowed
  • 500,000 monthly views
  • Five sub-user logins

The main differences between the Standard plan and the Pro plan are the number of monthly views and the number of websites that you can use.

With the Pro plan, you will get double the number of views and five times more websites. So, if you are managing several websites, the Pro plan may be the ideal choice.

Ease of Use

ConvertBox is an easy-to-use conversion rate optimization tool. You can create almost everything using the platform’s visual editor, which has a drag-and-drop builder. Hence, you simply need to drag and drop various elements into place.

Furthermore, you can manage everything from a single dashboard. Also, installing this tool will only just a few clicks.

About ConvertFlow

Like ConvertBox, ConvertFlow is also a conversion rate optimization tool aimed at helping you generate more conversions from your leads. When it was launched in 2016, ConvertFlow was just a simple call-to-action tool.

But over the years, it has expanded its features considerably. Today, it’s one of the best conversion rate optimization tools.


ConvertFlow comes with a vast selection of great features. All its features are designed to help increase your conversion rate. Here are some of the platform’s standout features.

Call-to-action Customization

Calls to action are highly vital when converting leads into customers. ConvertFlow has a handy feature for calls to action.

With this feature, you can easily create personalized messaging and calls to action depending on your audience. Personalized calls-to-action deliver better results than non-personalized or generic calls-to-action.


ConvertFlow has a comprehensive collection of templates for launching a campaign online. These templates are divided into different categories, such as business, creative, agency, e-commerce, blog, and SaaS, among others.

Some of the available templates that you can use on this platform include landing pages, forms, site messages, surveys, quizzes, site messages, and pop-up windows, just to name a few.

Whatever type of campaign you may be launching, ConvertFlow has a great template that you can use. Also, it’s worth mentioning that all these templates are customizable. Therefore, you can edit them as much as you want to align with the campaign you are launching.

A/B Testing

ConvertFlow knows the importance of A/B testing when it comes to conversion rates. To this end, it has a split-testing feature, which you can use to conduct various tests.

For instance, you can test different call-to-action buttons and landing pages. With those results, you will then make the necessary modifications to your campaign to ensure maximum conversion rates.

Website Personalization

Another standout feature of ConvertFlow is website personalization. With this tool, you can personalize various aspects of your landing page template and website traffic.

This will ensure that you show the right marketing message or display the right offer to the right visitor. This will help to boost your conversion rate considerably.

Whether it’s a form, page, pop-up, or quiz on your site, you can personalize it using the data that you may have collected using CRM, email service provider, analytics, or other platforms. By personalizing your offers or pages, you will only end up with qualified leads. Consequently, your conversion rate will be higher.


ConvertFlow is compatible with most of the major digital marketing tools and platforms. Some of the platforms that ConvertFlow is compatible with include:

  • Aweber
  • Attentive
  • Google Tag Manager
  • ConvertKit
  • LeadSquared
  • Campaign Monitor
  • Autopilot
  • Sendinblue
  • Intercom
  • WordPress
  • Mail Chimp
  • Google Analytics
  • Drip
  • Zapier
  • Ontraport
  • Infusion Soft
  • Shopify
  • GetResponse
  • Klaviyo


ConvertFlow has three pricing packages to choose from, depending on your needs. These are Pro at $99 per month, Teams at $300 per month, and Business at $800 per month.

Pro Package Features

  • Integrations with all the major platforms and tools
  • A/B tests
  • One website
  • Site personalization
  • Two user seats
  • Email marketing tools and chat support
  • Custom domains
  • Conditional paths for sales funnels

Teams Package Features

  • All features in the Pro package
  • Up to 3 ecommerce websites
  • Multi-site management
  • Unlimited pages and marketing campaigns
  • Five user seats
  • Multi-variate tests
  • Advanced campaign manager
  • Team member permissions
  • Onboarding session with an expert
  • Re-usable visitor segments
  • Priority customer support

Business Package Features

  • All the features in the Teams package
  • Ten user seats
  • Use on three websites
  • Unlimited pages and campaigns
  • Contact scoring
  • Onboarding sessions with an expert
  • Quarterly strategy with a conversion coach
  • Premium technical support
  • Ready-made funnel by the company’s in-house team

ConvertFlow also has a free plan, which allows you to test whether the platform is the right fit for you. The free plan comes with one user website and two user seats.

You also have the option of trying any of the packages for free for 14 days. Once the 14-day window is over, you can then decide whether to continue using the platform or not.

Ease of Use

ConvertFlow is an easy-to-use tool. You don’t need any special skills to use this platform. It gives you all the software tools you need to create and launch your campaigns.

And you don’t even need any coding skills to use this platform. The platform has a drag-and-drop editor, which you can use to set up your landing page templates, CTAs, and other elements you may wish to add to your campaigns.

ConvertBox Vs. ConvertFlow: Which One to Use?

So, between ConvertBox and ConvertFlow, which is the better tool? In terms of features, both platforms are almost at par. Also, there isn’t much difference when it comes to integrations. But as for the pricing, ConvertFlow is a bit expensive when you compare the premium plans.

Simply put, there isn’t much to separate these two platforms. Therefore, the platform you decide to use all comes down to your needs, personal preferences, and budget.

Convertbox Vs ConvertFlow


Daniel Wade

Daniel Wade

After working for multiple digital advertising agencies and managing hundreds of client accounts and spending millions of dollars via Google Ads, Facebook Ads, Native Ads and Direct Media Buying, I took things out on my own and started SparrowBoost. Now, my tight-knit team and I continue to get smarter and more efficient at running our own campaigns and we share our knowledge with you.

Learn more about SparrowBoost