How To Give Access To Facebook Ads Manager

Last updated


Daniel Wade


July 28, 2022

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When you start advertising your products or services on Facebook, you will need to own a Facebook business page as well as a Facebook ads manager. For any marketing strategy to be successful, it is ideal to work closely with a marketing/ advertising agency. This means that you will need to give them access to your Facebook ads page.


Table of contents

What is a Facebook business ads manager?

This is the central hub from where all your business page assets can be controlled. These assets include product catalogs, ad account, Facebook page, pixel, and Instagram profile, among others. You require a page manager if:

  • you plan to work with an agency to run your ads
  • want to manage multiple assets
  • you want to be able to manage user access to the ads page
  • more than one person is running your Instagram and Facebook business profiles

To successfully create a business manager page, you will need to add your ads account and any other assets to it. However, it is still possible to give access to the Facebook ads account without necessarily having a business manager. Either way, the process is the same.

Adding a new user to an existing Facebook ads page is not difficult. Here is how to grant access to the Facebook ads manager.

Step by step guide to adding users to Facebook ads manager

To be able to give other users access to your ads page on Facebook, you will need to access your account. Once you log in, go to the gear icon on the upper right corner of the homepage. Once in the settings page, click on the 'Add People' option to be able to add a new user. Select 'ad account advertiser' from the drop-down menu.

As a requirement, the person you want to give access to the Facebook ads manager on your page should have a Facebook account. It is not possible to add someone who does not have one. You will need to be friends on Facebook as it is the only way you can search and find them before adding them.

Type in the person's name on the text box provided and select their profile. From here, you need to choose the level of access you wish to grant them.

Some of the options include:

Ad account admin - This level of authority gives the user equal rights as the owner. This is a very sensitive access level and should only be handed to people if it is completely necessary.

Ad account advertiser is the access level granted to people you need help from running your campaigns. With this access level, the individual can change your campaigns. However, they are unable to remove or add other users. This ensures you remain in charge of your account.

Ad account analyst - This is read-only access to the page. Anyone granted this access can see what is happening on the account but cannot do anything on it. This choice is best for ad experts who only need to run an audit of your page.

Once you add the right profile and page authority, all you have to do is click on the confirm option. This will prompt Facebook to send a notification message to the recipient's email, letting them know that you added them to your page. From then on, they will have access to your Facebook ads manager.

How to give access to Facebook ads manager by request approval

Sometimes, someone might request to be granted access to your Facebook ads manager. For this to be possible, they need to have your Facebook ads account ID to send a request. Once they submit a request, Facebook will send you an email to notify you. A link is provided to redirect you to your ads account. Here, you get the choice to approve or deny the request.

Giving access to Facebook ads manager to an agency

Generally, marketing agencies need access to your ads manager to be able to help you with your campaigns. There are two different ways you can use to partner with an agency.

Adding a key person from the agency directly

This is an ideal choice if you, as the business page owner, have little experience in running an ads page. Having a direct representative from the agency will make it easier for you to handle the complexities of managing a business ad page. By granting them access to the business manager, they can assign the relevant access to their agency to be able to give you the best service.

To do this:

  • Go to the settings page on the business manager account.
  • From the left-hand side menu, go to people and click on the add people button.
  • Enter the work email of the agency rep and make them admin on the page

An invite email will be sent to the email address. Once they get the invitation, they will be automatically able to access the business manager.

If you want to keep tabs on the person on your page, you can do so by clicking on their name. You will see the assets assigned as well as the access level they have. This way, you can ensure they do not have access to some assets without your approval.

Inviting an agency to partner with you

With this choice, you will be adding another partner to your manager. However, you will be in charge of granting the agency access to the assets they need to work on based on the project.

To add a partner to your business manager:

  • Go to the business manager settings and go to the 'partners' tab.
  • Click on the plus sign button to add a partner.
  • You will need the agency's business manager ID to fill the boxes.
  • On the next page, click on the assets you want to assign to the partner agency.
  • Set the access level for each asset

Once this is done, you will have successfully invited an agency to partner with you in the management of particular assets in your ads page.


Granting access to a Facebook ads manager is relatively easy. By following the steps highlighted above, you can ensure your account is managed or audited promptly under your direct supervision.

How To Give Access To Facebook Ads Manager


Daniel Wade

Daniel Wade

After working for multiple digital advertising agencies and managing hundreds of client accounts and spending millions of dollars via Google Ads, Facebook Ads, Native Ads and Direct Media Buying, I took things out on my own and started SparrowBoost. Now, my tight-knit team and I continue to get smarter and more efficient at running our own campaigns and we share our knowledge with you.

Learn more about SparrowBoost