How To Give Access To Your Google Ads Account

Last updated


Daniel Wade


February 5, 2024

Key Takeaways

  • Sharing Google Ads access streamlines and enhances campaign management.
  • Assigning appropriate access levels maintains account security.
  • Access control and security measures protect your data and ensure campaign integrity.

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Giving access to your Google Ads account is a crucial step for scaling your advertising efforts. But how do you give access to your Google Ads account?

To give access to your Google Ads account, head over to the "Tools & Settings" in your Google Ads dashboard, find the "Setup" section, and click on "Access and security." From there, you can add users and set the appropriate access levels.

As a seasoned marketer overseeing numerous Google Ads campaigns, I understand the importance of granting access carefully. I've seen firsthand how access control can make or break a campaign's success. As such, I'll provide insider tips and strategies that ensure your Google Ads account thrives in the hands of those you trust, all while safeguarding your precious data.


Table of contents

How To Give Access To Your Google Ads Account

Ever found yourself needing expert advice on your Google Ads campaigns, or maybe you're looking to collaborate with colleagues on your latest advertising strategy?

Whatever the reason, granting the right access to the right people in your Google Ads account is essential for effective management and teamwork.

Knowing how to navigate the management of user roles and permissions in Google Ads is crucial for maintaining control while collaborating on your advertising efforts.

We'll walk through the process step by step, ensuring you can invite new users with confidence.

Sign In to Your Google Ads Account

Accessing your Google Ads account starts by visiting the Google Ads login page. Here, you'll need to enter your login credentials, typically consisting of your email address and password. Ensure that you use the email address associated with your Google Ads account to gain access securely.

Successful login ensures that only authorized individuals can make changes to your advertising campaigns.

Access The Account Settings

After successfully logging in, you can access the account settings by locating the "Tools & Settings" menu, symbolized by a wrench icon. This menu is conveniently positioned at the top right corner of your Google Ads dashboard for easy access.

When you click on the wrench icon, it unveils a comprehensive menu that encompasses a multitude of settings and configuration options tailored to your account.

These settings offer a wide range of control over your Google Ads experience, including managing your account structure, billing preferences, and user access permissions.

Click On 'Users'

Within the "Tools & Settings" menu, you'll encounter the "Access and Security" option, typically situated under the "Setup" column. Selecting "Access and security" will promptly direct you to the Users section of your Google Ads account.

This particular section serves as the central hub for the meticulous management of user access and permissions. Here, you can perform essential actions, such as adding, removing, or adjusting user accounts that are associated with your advertising campaigns.

It's at this stage that you establish the foundation for effective user management within your Google Ads account.

Invite a New User

With the Users section at your fingertips, it's now the opportune moment to introduce a new user to your Google Ads account. To kickstart this process, you'll need to locate and click on the conspicuous blue plus button, which is prominently labeled "+ Invite."

This button serves as your gateway to initiating the invitation process for a new collaborator, team member, or agency partner to become an integral part of your Google Ads initiatives.

By engaging this button, you are clearly expressing your intention to enlist someone new who can actively contribute to the management and optimization of your advertising campaigns.

This pivotal step sets the stage for enhanced collaboration and teamwork within your Google Ads account.

Enter the User's Email Address

Upon clicking the "+ Invite" button, a new window will appear, allowing you to enter the email address of the individual you intend to invite.

It's imperative to ensure that you input the correct email address at this stage, as the invitation will be sent directly to this address.

Double-check for any typos or errors to prevent invitations from reaching unintended recipients. The accuracy of the email address is critical for effective communication and collaboration.

Select User Role

Defining the user's role is a pivotal step in user management within Google Ads. You'll need to specify the level of access and control that the new user should have within your account.

Google Ads offers three primary roles:

  • Admin: Admin users have the highest level of access and control. They can make changes to campaigns, add or remove users, and manage billing information. This role is ideal for team leads or account owners.
  • Standard: Standard users can view and make changes to campaigns but do not possess administrative privileges. This role is suitable for team members responsible for campaign management.
  • Read-only: Read-only users can only view campaign data and cannot make any changes. This role is ideal for stakeholders or individuals who need access to campaign information without the ability to modify campaigns.

Customize Access Levels (Optional)

For users who require specialized access levels, Google Ads provides an option to customize permissions further.

By clicking on "Customize access for this particular user," you can fine-tune the user's access, specifying which aspects of the account they can interact with.

Customization offers enhanced control, allowing you to grant specific permissions while restricting others. This step is optional but can be valuable for tailoring access to unique user requirements.

Click Send Invitation

Once you've defined the user's role and, if necessary, customized their access levels, you can proceed by clicking the "Send Invitation" button. Clicking this button signals your intent to send an invitation email to the specified user.

The invitation email contains details about the access level and role assigned to the user. Upon accepting the invitation, the user will be granted access to your Google Ads account, where they can begin contributing based on their permissions.

Why Would You Share Access to Your Google Ads Account?

In the realm of online advertising, effective management of Google Ads campaigns is paramount to achieving marketing goals and maximizing return on investment (ROI).

Whether you're an individual entrepreneur, a business owner, or part of a marketing team, the question of whether to share access to your Google Ads account often arises.

This decision carries significant implications for campaign performance, collaboration, and security.

Sharing access to your Google Ads account can be beneficial for several reasons:

  • Collaboration: It allows multiple team members or agencies to work together on your advertising campaigns, bringing diverse skills and expertise to optimize your ad performance.
  • Transparency: Sharing access fosters transparency in your advertising efforts. You can monitor changes, view reports, and ensure that your ad budget is managed effectively.
  • Expert Assistance: If you hire an advertising agency or consultant, granting access enables them to implement best practices, refine targeting, and maximize your ROI based on their expertise.
  • Audit and Consultation: Sharing access with third-party experts allows them to conduct audits and provide valuable insights, helping you make data-driven decisions to improve your campaigns.
  • Temporary Access: You can grant temporary access to assess or troubleshoot issues without sharing your account credentials, enhancing security.
  • Control Levels: Google Ads provides different access levels, ensuring you can limit permissions and control what others can do within your account.

Access Control and Security Measures With Google Ads

Access control and security measures are of utmost importance when it comes to managing a Google Ads account. These measures help protect sensitive data, ensure campaign integrity, and maintain privacy.

Here's a closer look at access control and security measures within Google Ads:

Feature Purpose
User Management Controls who can access your account
Permissions Defines what users can do within the account
Access Level Ranges from read-only to administrative access
Administrative Access Allows users to manage other users and account settings
Standard Access Users can make changes but can't grant access to others
Privacy Ensures customer data is safe and access is regulated
Audit Ability to review changes and access modifications
Security Measures Includes 2-factor verification and security checks

Don’t let leading your ads campaign turn into a free-for-all road trip. With these controls, you’ll be cruising confidently, knowing only the best co-pilots are in your Google Ads account.

Frequently Asked Questions

Here are the FAQs on how to access your Google Ads account.

How can I review who currently has access to my Google Ads account?

Look for the 'Tools & Settings' menu after signing in. It's a little wrench icon in the top-right corner—can't miss it. Click on that, then go to 'Setup'. From there, select 'Account access' and voilà, you'll see a list of people with access to your account along with their roles.

Where can I find the Admin icon within the Google Ads interface?

Sign in to Google Ads, and stashed away in that top-right corner (same place as your 'Tools & Settings') is your 'Settings' icon. Click on that sleek wrench, and under the 'Setup' section you should see 'Account access.'

Are there different access levels in Google Ads, and how do they work?

You've got 'Administrative access,' the 'Standard access,' for those you trust to make campaigns dance but not toss out the furniture. 'Read-only access' is like a window to look in but no touching, and 'Email-only access.'

How To Give Access To Your Google Ads Account


Daniel Wade

Daniel Wade

After working for multiple digital advertising agencies and managing hundreds of client accounts and spending millions of dollars via Google Ads, Facebook Ads, Native Ads and Direct Media Buying, I took things out on my own and started SparrowBoost. Now, my tight-knit team and I continue to get smarter and more efficient at running our own campaigns and we share our knowledge with you.

Learn more about SparrowBoost